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The Alpha Pre-Accelerator Programme is a 4-day workshop conducted by venture capitalists and experienced mentors. It is only open to the participants that have registered for CIPTA 2017 (both the Open and Closed Category).

The workshop aims to teach participants how to go through:

– idea validation exercises

– product/MVP development

– go-to-market strategies

All in all, everyone who attends the workshop will get to test, fine tune and validate a scalable product, service or startup idea together with their peers. 

Each group participating in the Open Category is encouraged to send at least one of their members to the programme. Priority to move on to Phase One will be given to those who attend this programme.

Do note that the Closed Category participants are allowed to join this workshop too. However, due to the limited space in the programme, they would be applying for it on a first-come, first-served basis.

Find out more about Alpha Pre-Accelerator Programme here.

About 1337 Venture

1337 Venture is a technology accelerator and early stage venture capital focused on doing pre-seed and seed stage investments in Malaysia as well as South East Asia. Our primary investments are O2O based mobility solutions. Pre-seed investment deal flow is curated by running quarterly pre-accelerator programmes. Our central tenets are built into 1337 Venture’s core business activities: idea generation, idea validation, accelerator & growth stage investment.

About our trainer, Mr. Bikesh Lakhmichand

Mr Bikesh is the founding partner of the 1337 Ventures, Malaysia’s first Accelerator programme. He has mentored, developed and invested in 40 technology start-ups under the 1337 Ventures portfolio in the verticals of gaming, social networking, education, big data, proximity marketing, wearable technology and recently Fintech. Mr Bikesh was also the founder of Alpha Startups a pre-accelerator programme in SEA to help startups validate their ideas, refine their prototypes and channels to market. The Alpha Startups programme has now been utilised as an Innovation platform by the Banking, Insurance, Telecommunications, Automotive and Government sectors to seek out startups to solve their pain points and onboard them into their organisations. Mr Bikesh is also the co-founder of iTrain, South East Asia’s leading technology training centre. He pioneered mobile development trainings in the region and has major universities licensing their programmes in Malaysia and South East Asia. iTrain is one of the first Google Web Academy’s in the world and conducted iOS education outreach programmes for Apple.

Programme Content

CUSTOMER DEVELOPMENTMARKET SEGMENTATION
- Brainstorm potential customers and markets
- Research top 5 markets
IDENTIFY YOUR NICHE MARKET
- Focus on your niche market and identify the opportunities in more detail
BUILD A CUSTOMER PROFILE
- Use market research to build a profile for a typical customer
CUSTOMER LIFECYCLE
- Develop use cases of the customers and product journey
ON THE FIELD
- Get customer validation
CALCULATE TOTAL ADDRESSABLE MARKET
- Use customer profile to determine how large your market size is in real numbers
VISUALIZE YOUR PRODUCT
- High-level visual representation of your product
QUANTIFY YOUR VALUE PROPOSITION
- Highlight benefits of your product and quantify them
IDENTIFY YOUR FIRST 10 CUSTOMERS
- Validate them against your customer profile
CUSTOMER & PRODUCT ACQUISITION
- Map the process for how a customer decides to buy your product
- Map the sales process to acquire a customer
PRODUCT DEVELOPMENTIDENTIFY YOUR KEY PRODUCT ASSUMPTIONS
- Determine which assumptions have not been tested and rank them in terms of importance
TEST YOUR ASSUMPTIONS
- Design and execute logical tests to validate or refute your assumptions to eliminate risk
DEFINE THE MVP (MINIMUM VIABLE PRODUCT)
- Address key items to be included in the build of an MVP including integrating key assumptions
ON THE FIELD
- Peer review
VALIDATE YOUR MVP WITH REAL NUMBERS
- How to demonstrate that customers will pay for your product and track metrics that back this up
DEVELOP A PRODUCT PLAN
- Define a planned and phased approach for your product, plus how this will change when addressing new customer profiles or markets
MARKETINGDEVELOP A HIGH LEVEL MARKETING PLAN
- Create a high-level marketing plan based on your target market, customer profile and customer acquisition map
DEFINE MARKETING CHANNELS AND METRICS
- Identify top 5 prioritised list of marketing channels for your product and how you will measure them
BUILD YOUR PRESENCE
- Tools and methods to gain market awareness
DEFINE YOUR MESSAGING & PITCH
- Create a pitch deck that defines your value proposition

Agenda

26 March

Time Activity
0900 – 0945 Programme Overview & Introduction
0945 – 1030 First Pitch
1030 – 1050 Break
1050 – 1110 Lean Canvas Overview
1130 – 1200 Lean Canvas – First crack!
1200 – 1230 Pitch your one liner / First tweet
1230 – 1330 Lunch
1330 – 1430 Customer profile & interview + surveys
1430 – 1530 Prepare questionnaire & FB page
1530 – 1630 1 vs 1 mentoring
1630 – 1800 On the ground validation

 

27 March

Time Activity
0900 – 1030 Customer discovery analysis & feedback
1030 – 1100 Break
1100 – 1130 Market segmentation & niche markets
1130 – 1230 Define your market segments
1230 – 1330 Lunch
1330 – 1400 Total Addressable Market
1400 – 1500 Calculate total addressable market
1500 – 1545 Pitching 101
1545 – 1600 Break
1600 – 1700 Building a pitch deck

 

28 March

Time Activity
0900 – 1000 Pitch Trials – 3mins per team + feedback
1000 – 1030 MVP vs Landing Pages
1030 – 1045 Break
1045 – 1115 Map of the System
1115 – 1145 Competitor Analysis
1145 – 1230 User Journey – Group Work
1230 – 1330 Lunch
1330 – 1430 User Journey – Team Work
1430 – 1530 Design Sprint – Group Work
1530 – 1630 Design Sprint – Team work
1630 – 1730 Pitch Trials – 3mins per team + feedback

 

29 March

Time Activity
0900 – 1100 Marketing 101 for startups
1100 – 1200 Marketing Team Work
1200 – 1300 Lunch
1300 – 1500 Pitch deck revision
1500 – 1700 Pitch Trials – 3mins per team + feedback